You Have Seen The Sites Offering To Get You Top Placements On The Major Search Engines - All Search Engines Follows Different Rules. You Might Achieve A Good Spot On Google But Might End Up On Page 130 On Lycos. No One Can Guarantee High Rankings On All Search Engines Unless You Are Willing To Spend A Lot Of Money (Pay For Placement). The Following Tips Is A Balance For All Of Them And Will Produce Some Nice Results.

Getting Started

If You Have An Idea For The Page You Are About To Create The First Thing You Should Do Is Start On A List For Your Keywords. This Is Because Of A Process Called Word Repetition Which Will Be Explained Later. Get You A Notepad And Write Down All Of the Keywords You Can Think Of, And Keep Your Notepad With You For A Few Days And Write Down Anything You Might Think Of Later. Also, Tell Family Members And Friends About Your Page And Ask Them What Search Terms They Might Use To Find That Information And Write Those Down On Your Keywords List.  You Will Be Surprised At Some Of The Search Terms People Might Use. 

Meta Tags

What Are Meta Tags - They Are Comments You Put In Your Page To Tell Search Engines About What You Have To Offer (These Comments Are Not Visible To Your Visitors). After You Submit Your Site, The Search Engines Will Send Out Bots To Examine Your Page And Without Tags They Will Turn Around And Leave - Never Submit Your Site Without Meta Tags

If You Are Using An HTML Editor It Might Have A Meta Tag Generator Built In, If Not You Have Other Options.

One Problem With Free Tag Generators Is That Some Of Them Limits The Amount Of Keywords You Use. But Go Ahead And Use The Generator  - After You Paste The Code Into Your Document You Can Always Add More Keywords While You Are In The HTML Editor Page View.

The Following Three Tags Are The One You Want To Pay The Most Attention To

Title: <meta http-equiv="Title" content="Title Of Your Page">

Choosing The Right Title Is As Important As Your Keywords - You Want  To Choose A Title That Is Relevant To Your Page And Also A Search Term That Someone Might Use. For Example The Title Of This Page Is " Search Engine Tips" - Not Only Does It Fully Explain What This Page Is About, But It Is Also A Search Term That You Might Use Looking For This Specific Information.

Description: <meta http-equiv="Description" content="Description Of Your Page">

This Is Where You Tell The Search Engines What Your Page Is About. Not All Search Engines Support This Tag, So It Is Also Important When You Create Your Actual Page To Summarize It With The First 200-250 Characters Of Text - Some Search Engines Will Use This For The Description.

Keywords: <meta http-equiv="keywords" content="Keywords For Your Page">

When You Insert Your Keywords You Should Always Use Lowercase Letters If You Use Uppercase Letters Then Search Engines Will Only Query Your Site If A Potential Visitor Uses Uppercase Letters In Their Search Terms. When You Use All Lowercase Letters For Keywords, Then Search Engines Will Query Your Site No Mater If The Potential Visitors Uses Either Lower Or Uppercases. 

The Biggest Misconception Of Keywords Is That They Must Be Single Words Like: free,search,engine,tips,keywords,listings.

You Can Use Multiple Words For Keywords: search engines,search engines tips,meta tag generators,free meta tag generators.

You Are Also Allowed To Use Strings Of Words: getting listed on search engines,picking  keywords for search engines,how to achieve results on search engines.

How Many Keywords Can You Use? There Has Been Debate On This Issue, But It Seems You Can Be Safe If You Limit Your Keywords To About 1,000 Characters Or Roughly 100 Words. The Only Restriction You Might Have Is That You Shouldn't Use A Single Word More Than 10 Times (I.E. free tips, free search engine tips, free meta tag generators, free information). You Shouldn't Use The Word Free More Than 10 Times.

Using Word Repetition

Most Search Engines View Repetition Of Keywords As A Measure Of Importance - This Means That The More Times Your Keywords Shows Up In The Text Of Your Page Then To Them Your Page Is Ranked Higher In Importance. When You Are Writing Your Page Keep Your Keyword List Next To You And Use Them Whenever Possible. Don't Just Start Tossing The Words Up There - Never Give Up The Quality Of Your Writing For The Sake Of Using Keywords, Just Stay Aware Of Word Repetition As You Work On Your Page. 

After You Have Finished Your Page You Need To Read Through It Very Carefully. As You Examine Your Page Look For Words And Sentences That Could Be Good Search Terms That You Don't Have On Your Keyword List. There Is Probably Something There That You Have Missed.

About Images

Search Engines Cannot See Images - So If You Have Any You Need To Use ALT TAGS With Them. You Have Probably Noticed A Small Box With Text Pop Up When You Put Your Curser Over A Picture, That Text Box Is An ALT TAG Describing The Image. Most HTML Editors Will Allow You To Insert Them Easily - Check You Editor Document To See How. And Yes, Try To Use some Of Your Keywords In The Description.

About Frames

If You Are Thinking About Using Frames On Your Site Then You Need To Reconsider That Idea. When A Search Engine Send A Bot To Your Site To Gather Information And They Come Across Frames It Confuses They Will Leave Without Even Looking At Your Site. If Your Site Is Going To Be Extremely Large And You Must Use Frames Then You Will Need To Create A Doorway Page. You Have Probably Went To Sites That First Page Will Tell You That You Are Being Redirected To Their Home Page - This Is A Doorway. That Page Contains All Of Their Meta Tags And Links To All Of The Other Pages.

The Best Thing To Do Is Use Cascading Style Sheets (This Site Uses CCS). If Your HTML Editor Offer Themes Then It Will Build CCS Automatically For You. If You Select An Upper Border, Left Border, Right Border Or Lower Border It Creates CCS - Cascading Style Sheets Are Very Search Bot Friendly.

Submitting To Search Engines

When You Are Ready To Submit Your Site Once Again You Have Various Options.

This Can Be A Long And Tedious Task If You Have Numerous Pages On Your Site. A Great Submission Software Package Is SignPoster .  It Also Has A Meta Tag Generator, Page And Keyword Analysis With Automatic Correction And Suggestion, Doorway Page Creation And Report Viewing. It Also Suggests Keywords As You Type! If You Would Like To Learn More You Can Visit Them Here.

Reciprocating Links

Another Way Search Engines Ranks The Importance Of Your Site Is Through Swapping Links With Other Websites. The More Of These Reciprocating Links You Have The Higher It Will Rank You - You Must Create A Link Page. If You Are Surfing The Web And You Come Across A Site With A Link Page Go Ahead And Email The Webmaster And Ask If They Would Like To Swap Links - Most Webmaster Will Be Happy Too. Also, Once You Get Your Site Up Visit Our Link Page And Find Out How To Swap With Us.

OK That Is All I Have- If I Come Across Any More Tips I Will Come Back And Post Them. If You Have Any Tips Yourself Let Me Know A 4info@dogbreathservices.com .

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